Marketing Specialist

Responsibilities:

  1. Campaign Development:
    • Conceptualize, plan, and execute marketing campaigns across various channels.
    • Collaborate with cross-functional teams to ensure campaign alignment with business goals.
  2. Content Creation:
    • Develop compelling and engaging content for marketing collateral, social media, email campaigns, and other channels.
    • Ensure content aligns with brand messaging and resonates with the target audience.
  3. Digital Marketing:
    • Manage and optimize digital marketing initiatives, including social media, paid advertising, and email marketing.
    • Monitor key performance indicators (KPIs) and adjust strategies for optimal results.
  4. Market Research:
    • Conduct market research to identify trends, competitive landscape, and opportunities.
    • Use insights to inform marketing strategies and stay ahead of industry developments.
  5. Brand Management:
    • Ensure brand consistency across all marketing materials and channels.
    • Contribute to the evolution and enhancement of the brand identity.
  6. Event Coordination:
    • Plan and coordinate marketing events, including trade shows, webinars, and product launches.
    • Collaborate with teams to create impactful event experiences.
  7. Analytics and Reporting:
    • Track and analyze the performance of marketing campaigns.
    • Provide regular reports on key metrics and insights to inform decision-making.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Specialist or in a similar role.
  • Strong understanding of marketing principles, strategies, and tactics.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms.
  • Analytical mindset with the ability to interpret data and trends.
Job Type: Full Time
Job Location: Abu Dhabi

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